A Matter of Semantics

I'm a little intrigued by the way the horror movie The Ring Two is being promoted here in the Philippines.
Curiously, promoters have attached the name of the main 'villain,' Samara, to almost all of the promotional material for the film, even going as far as putting in a voice over uttering 'Samara' before the title of the movie is uttered in the theatrical trailer.

It's most probably to prevent confusion on which Ring movie series this movie is connected. The original trilogy of Japanese films was released a couple of years ago, possibly as a move to make money off the impending release of the American remake. Long story short, here in the Philippines the general public (as far as I know) liked the Japanese originals more, and pretty much forgot the remake. So the promoters of the film probably thought that this new film would be part of that Japanese trilogy, or a different movie as a whole, since the moviegoing populace probably think of "Sadako" rather than "Samara" when they see a Ring movie. The confusion would have also be heightened since Hideo Nakata, the director of two out of three of the Japanese originals, is the director of this remake, following in the footsteps of his colleague Takashi Shimizu, who directed the remake of the Japanese horror film The Grudge.

The Ring Two premieres on Philippine theaters April 13th. I'll probably post something when I get to see it...